We combined classic party cup elements with an elegant font for a touch of sophistication, and paired it with a playful typeface and icon to keep the brand light, bold, and approachable. Beyond the visual identity, we supported product launch by sourcing a U.S.-based eco-conscious manufacturer, negotiating pricing, and coordinating packaging production. The result: a brand that feels nostalgic yet elevated — and packaging that stands out on shelves without compromising sustainability or budget.


To strengthen their launch, we helped negotiate a partnership with Family Fitness in Inglewood, CA, securing a branded counter space inside the facility — eliminating the need for a separate storefront and saving over $2,000 in monthly rental costs. This setup not only provided visibility to a built-in customer base, but also enabled fulfillment through DoorDash and Uber Eats without the overhead of hiring additional staff. As a result, Philly Gourmet Ice saw a 12% increase in revenue margin within the first quarter.